The Marangoni effect is the flow of fluid caused by a gradient in surface tension [1,2]. The gradient in surface tension can be caused by a gradient in temperature or chemical concentration . Fluid flows from a region with low surface tension to a region with high surface tension as seen clearly in the following video: Marangoni Effect Example 1
The tears of wine phenomena seen in the photo at the right is explained by the Marangoni effect. As alcohol evaporates from a thin layer of wine coating the glass, the surface tension increases. Wine is driven from the bulk up the sides of the glass towards the area of low surface tension until a drop forms and gravity pulls it back down .
Wine tears are an example of a surface tension gradient set up by a gradient in chemical concentration. Ristenpart et. al. explore a surface tension gradient caused by a thermal gradient across the surface of an evaporating drop.
 Velarde, Manuel, "Drops, Liquid Layers and the Marangoni Effect," Philosophical Transactions: Mathematical, Physical and Engineering Sciences 356 829-844 (1998).